Magento SEO is making websites for search engines like Google, Bing, and others created using the Magento eCommerce platform.
Magento SEO aims to enhance organic (non-paid) traffic, increase a website’s exposure in search engine results pages (SERPs), and ultimately attract more potential customers to the online store.
Manage indexing and crawling
Faceted navigations significantly complicate crawling and indexing. The amount of pages that can be crawled grows as a result.
Only the existing products will be sorted or narrowed on pages with faceted navigation. These pages produce duplicate pages and comparable material. Here are several methods to make sure Google correctly crawls and indexes pages:
Perform an audit to find low-quality pages indexed due to faceted navigation.
Use the index or canonical tags to remove low-quality pages from the index.
Examine log files to identify any crawled low-quality pages.
Think about indexing only pages with high search potential.
Through the robots.txt file, stop low-value parameter crawling.
URL Paths for Magento 2
To make URLs for the store cleaner and easier to understand, remove the.html extension from the end.
Use 301 status codes in place of 302 for redirection.
Make URL redirects that are ongoing.
To make it simple to redirect outdated pages, use 1:1 redirects for particular pages.
To create redirects when URLs are updated automatically, utilise functionality in Magento.
On-page content improvement
Using the “Search Engine Optimisation” menu, you may customise title tags, meta descriptions, and URLs for specific products. It is available by default in Magento.
Related Items
Several SEO components of your site are enhanced by adding “Related Products” to product pages. The user experience is improved, and more upsell chances are provided. Google will use the internal links to identify and distribute link equity.
On each product page, enable Related Products.
All product pages should include related products.
By displaying comparable products, the user experience and engagement would be improved.
Increase your sales by highlighting upsell possibilities.
Allow Google to find and share link equity by including internal links.
Blog-related features
By default, Magento does not have a blogging feature. You will have more opportunities to rank highly in search results if you have a blog on your e-commerce website. The prominent home for informational content is a blog. For ranking keywords, it is becoming more and more critical. Utilising the Magento 2 Blog Extension is one choice. Additionally, you can create a subdomain for your Magento business and a blog on WordPress.
See the Magento WordPress Integration Tutorial to add your WordPress blog to Magento.
People-first informational material is ranked highly by Google—guides, affiliate websites, and “how to” articles are all included. User-intended information is prioritised over product and category sites. Linking to your products in informative text can improve the SEO performance of Magento stores.
Metadata for SEO with Magento 2
Within Magento 2, metadata SEO impacts how search engines index your website. Visitors can learn about the contents of the website from it. The data is not accessible to users on the Magento website; it is written in the code. The metadata is displayed in the search results for web spiders to evaluate the site. Use keyword-rich data to improve SEO results. Go to Catalogue -> Product -> Metadata for the product page. To begin setting, select a product and then click Search Engine Optimisation.
Three primary categories of metadata. It contains meta descriptions, meta titles, and meta keywords.
Paragraph heading
The meta title for your Product appears as the page title in the search results. High-value keywords should be used, but they shouldn’t exceed 70 characters.
Keywords in the meta
No maximum number of meta keywords can appear in the SERPs. Just use relevant terms.
Paragraph Description
It is limited to a maximum of 160 characters. Through the search, optimisation might increase clicks. To draw in more clients, use particular keyword phrases.
Meta descriptions for the homepage:
For clients who use Magento 2, the homepage is frequently the first page they view. The main page and product meta tags must be optimised to provide a solid first impression.
To change a page title in Magento 2:
Access Content > Pages.
Edit the Home Page once it has opened
and fill the Page Title field with a unique title.
Restore the changes.
Canonical tags:
Canonical tags are crucial for expressing the preferable URL structure when different URLs exist for the same content. It lessens the possibility of duplicate content problems.
Activate categories’ canonical tags. Search engine optimisation can be found under Stores > Configuration > Catalogue:
Magento 2 image optimisation
Image optimization helps speed up website loads and enhance user experience overall, which benefits SEO. For product photos in Magento 2, you can add alt attributes.
Access Alt Text by going to Product> Edit > Images And Videos > Image.
Change the alt text for the Magento Commerce version of your logo to a phrase that describes your company or brand.
The header can be found by going to Stores > Configuration > General > Design.
Google Analytics and Google AdWords
Tracking and analysing the SEO performance of your Magento site can be made more accessible by integrating Google Analytics and Google AdWords. Additionally, it enhances your marketing campaigns.
Google Analytics for Magento 2 SEO Magento 2 provides a tracking code for Google Analytics for your store. Go to Stores > Configuration > Sales > Google API to access Google Analytics.
Implementing Google AdWords has been more straightforward for retailers thanks to Magento 2 Developers and Google AdWords. You can find all the necessary settings by going to Stores > Configuration > Sales > Google API > Google AdWords: Your Google AdWords account shows conversion ID, format, colour, and other information.
Conclusion
The article’s main lesson on Magento SEO is to optimise your store for search engines. We discussed structuring data markup, optimising product pages, and managing crawling and indexing. Use Magento SEO plugins and extensions to track the effectiveness of your optimisation efforts.
For Magento SEO, a managed hosting solution can offer a variety of advantages, including better site speed. Track essential data to enhance the SEO performance of your Magento store. It covers conversion rates, organic traffic, and search engine rankings.
Read more:
List of Magento SEO Best Practises